Bryan Bedder | Getty Images Entertainment | Getty Images. Shipping Orders $99+ & FREE Returns. Dwayne The Rock Johnson Under Armor Project Rock Brahma Bull Shirt Mens Medium. That's right. Live market coverage co-anchored from Hong Kong and New York. DWAYNE 'THE ROCK' JOHNSON has signed a mega multi-year deal to be a global partner of Ultimate Fighting Championship.The WWE legend, 49, has his o . Under Armour signs deal with Dwayne Johnson Under Armour (NYSE: UA) announced a global partnership with the dynamic actor, producer and global superstar . The shoes, which are a result of collaboration with Under Armour athlete and celebrity Dwayne "The Rock" Johnson, sold out within 30 minutes on Under Armour's website. Copyright 2022 Sporting News Holdings Limited. Project Rock, actor Dwayne Johnson's athletic-wear label with Under Armour Inc., has signed a multiyear deal with the Ultimate Fighting Championship to bring his shoes to the. A landmark deal where we'll create the "DJ INSPIRED SERIES" of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. See details. Just like the man himself, our Project Rock Collectionhoodies, shoes, shorts, shirts, and accessoriesis built to crush it every time you put it on. Under Armour Inc.'s Project Rock brand featuring former pro wrestler and movie star Dwayne "The Rock" Johnson has inked a deal to become the official footwear partner of the Ultimate Fighting . "According to a term sheet of Johnson's that mirrored the final deal for the upcoming Universal movie "Red Notice" that The Wall Street Journal obtained, Johnson would earn $22 million to star in the movie, plus earn profits . A photo posted by therock (@therock) on Jan 25, 2016 at 9:30am PST. MORE: 49ers RB Jarryd Hayne signs Under Armour endorsement deal, Dwayne has been a key partner to the Under Armour brand for many years and a key contributor to sports and entertainment as a whole," Todd Montesano, Senior Vice President Strategic Partnerships and Entertainment at Under Amour, said in a statement. Project Rock replaces Reebok as the UFC's footwear sponsor. 1/25/2016. Dwayne "The Rock" Johnson and Under Armour Secures Deal With The UFC to be the official Shoe Sponsors. He also starred in Under Armour's "Will Finds A Way" ad campaign, which launched in April. The parties plan to release co-branded shoes later this year. He will also collect an upfront salary of $23.5 million, his highest ever, for the upcoming movie Jumanji: The Next Level. A match made in heaven. Under the. me, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands," Johnson wrote on, Although "The Rock" may not seem like the likeliest of endorsers, this deal has actually been a. It also analyzes social media posts for positive or negative sentiment. All Rights Reserved. CREDIT: Courtesy of Under Armour Ahead of the UFC 270 this weekend, Dwayne "The Rock" Johnson's Project Rock brand has been announced as the official footwear partner of UFC. He is being cast in a ton of shows and . 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Dwayne Johnson is involved in various buisness ventures The Rock has his own energy drink brand known as Zoa Energy. Overnight on Wall Street is daytime in Asia. NBA star Stephen Curry's partnership with Under Armour also does well, ranking 13th on the list and scoring 89.2. "He represents very little risk, he has an incredibly high audience match with the Under Armour customer base and so he has very high resonance, recognition and trust scores they believe him, they relate to him, they trust him," Spotted founder and CEO Janet Comenos told CNBC on the phone. You may unsubscribe later. Its also a way to drive othersto help everyone to raise the bar themselves. Lindsey Vonn, World Champion Ski Racer, TAMARA WALCOTT, RECORD-BREAKING POWERLIFTER. "It was handled pretty quickly and it gave consumers a reason to trust her and to trust the brand more," she told CNBC. Under Armour signs on as sponsor for Dwayne Johnson Under Armour (NYSE: UA) announced a global partnership with the dynamic actor, producer and global superstar Dwayne "The Rock" Johnson. Dwayne "The Rock" Johnson professional wrestler, actor, former University of Miami defensive tackle has added Under Armour brand ambassador to his resum. Find Dwayne Johnson Clothing built to make you better FREE shipping available in the USA. Similar to this, Johnson has other sources of income too. Dwayne "The Rock" Johnson been an Under Armour endorser since 2016. Extending Under Armour's "The Only Way is Through". Johnson first announced the. But on Monday, the WWE champion-turned-actor revealed a brand new deal with Under Armour . A list produced by research company Spotted and published Friday rates celebrity endorsements out of 100, taking into account factors such as public perception, whether the star's audience overlaps with the brand's in terms of age, gender, income and location, and how risky a celebrity's behavior might be. Through October 12th, use the promo code 40ROCK to score $40 off these Under Armour Unisex Project Rock BSR2 Training Shoes! Sign up for emails and get 15% off your next order, no minimum. in its " will finds a way " campaign, under armour sets out to inspire and ignite the world by taking consumers on a motivational journey spotlighting dwayne johnson as he introduces the stories of eight trailblazing athletes: world champion sprinter natasha hastings; olympic swimmer yusra mardini; nba point guard dennis smith jr . Under Armour saw the potential in Steph Curry of the Golden State Warriors -- and signed him before he won the NBA MVP and NBA Championship last season. Men's Project Rock 5 Disrupt Training Shoes, Women's Project Rock 5 Disrupt Training Shoes, Men's Project Rock Show Your Work Sleeveless Hoodie, Unisex Project Rock x UFC Edition BSR 2 Training Shoes, Women's Project Rock Infinity Mid Sports Bra, Women's Project Rock Meridian Ankle Leggings, Women's Project Rock Crossback Disrupt Sports Bra. Dwayne Johnson is one of the most motivating figures on the planet, inspiring millions around the world every day. Mirai Nagasu (l) and Adam Rippon (r) attend a DSW event on June 27, 2018 in New York City. Clearly, it can be easily observed, the huge amount of money DJ is making from just his Under Armour deal. FOR EX: We're creating innovative swimwear and cool INSPIRED SERIES rash guards I'll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he'll kick that ass in, when we film FAST & FURIOUS 8. Dwayne Johnson spends almost $3 million on his private jet's fuel. Dwayne "The Rock" Johnson and Under Armour are releasing a new collection in their Project Rock collaboration today. Under Armour has been rolling nothing but seven's in the risky world of athletic endorsements. "We are thrilled to have him officially join the UA Team. Dwayne "The Rock" Johnson's Project Rock partnership with Under Armour is launching a new collection called "The Work" today. He has partnered with the apparel brand Under Armour to create a range. Under Armour Forms Global Partnership With Dwayne 'The Rock' Johnson. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. The mantra for this collection is,. Theyll also wear the shoes as they walk out to the ring before taking them off for the actual match. Curry's shoe line with Under Armour was predicted to sell more than LeBron James's Nike footwear back in 2016, at $160 million versus James's $150 million, but Under Armour has more recently seen its U.S. market share slip. Bloomberg Markets: China Open is the definitive guide to the markets in Hong Kong and on the mainland. There is a very high correlation between the people Gadot influences and Reebok's audience, and the brand has done well to hire her after searches and social media mentions of her peaked in March 2018 after she presented an Academy Award, according to Spotted. The relationship . Got a confidential news tip? In reality, that's debatable. US/CA Only. The "Iron Paradise Tour" collection is inspired by classic rock n' roll. Are you sure you want to remove this item? The partnership, Johnson wrote, "is anchored in hard work and legacy." In other words, it's about the fighters. The ranking combines qualitative consumer research with audience data from sites such as Facebook and Instagram with Google Search. David Ingles and Yvonne Man bring you the latest news and analysis to get you ready for the trading day. Comenos started Spotted after interviewing chief marketing officers about how they chose celebrities for campaigns, finding that they either decided on gut instinct, relied on agencies who had an existing relationship with a celebrity or because a spouse or child had an affinity with the famous face. Marketing director Mark Evans said that the company was suffering double-digit declines in 2013, and by 2016, it was growing at 31 percent, partly due to its celebrity marketing campaign. He also earns around Seven Figures in royalties for his line of Clothing, his shoe line, and the headphones deal with Under Armour. Sign up for free newsletters and get more CNBC delivered to your inbox. On Monday, it finally made official what's been talked about for months. The Real Housewives of Atlanta The Bachelor Sister Wives 90 Day Fiance Wife Swap The Amazing Race Australia Married at First Sight The Real Housewives of Dallas My 600-lb Life Last Week Tonight with John Oliver (And, yes, that is Dwayne 'The Rock' Johnson's logo on these shoes!) Shes a mom, business owner, and ferocious weightlifting competitorbreaking records and proving that shes, without a doubt, the hardest worker in the room. "This is, by far, the single biggest most effective thing that we've done What we've managed to do is take a really basic concept of a celebrity talking about product features and make it seem somewhat sort of epic and (into) much bigger storytelling," he told CNBC on the phone. And UA endorser Cam Newton of the Carolina Panthers is heading to Super Bowl 50 as one of the best, if not the best, player in the NFL. Can't let a fighter get 50k for having a logo on his ass which is probably more visible than the canvas in most parts of the fight. It has since confirmed to Teen Vogue magazine that it will extend the sizes of its most popular products from November. Dwayne "The Rock" Johnson signs endorsement deal with Under Armour, 49ers RB Jarryd Hayne signs Under Armour endorsement deal. On paper, it's abit of a risk. 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According to a press release from Under Armour, Johnson's co-branded products will be tied to whatever movie he happens to be working on at the time, which opens up the door for a ton of sneaker and apparel possibilities. On Monday, it finally made official what's been talked about for months. But on Monday, the WWE champion-turned-actor revealed a brand new deal with Under Armour, officially taking him off the sponsorship market. "Tome, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands," Johnson wrote on Instagram. Dwayne Johnson's Project Rock has signed a multiyear deal with the UFC. As well as support UA's Connected Fitness initiatives. . The collection, which retails for $35-$160, is now available at Under Armour and Dicks Sporting Goods' websites. The upcoming film is also prompting fashion, jewelry and accessory. There'll also be co-branded. Complex Media, Inc. All Rights Reserved. Light, breathable clothing that wicks sweat to keep you focused, and lets you move without holding you back so you can go all out. Pro wrestling legend, Wyclef Jean collaborator and all around awesome guy Dwayne Johnson, better known as The Rock, has just signed a deal with Under Armour. Its all about getting better. 47. . Dwayne "The Rock" Johnson stars in Under Armour's "Will Find A Way" ad campaign, April 2018 Under Armour Wrestler-turned-actor Dwayne Johnson's endorsement deal with Under. FREE U.S. When done right, products endorsed by, or named after, celebrities can pay back. Recent announcement has been made that Dwayne Johnson has formally joined the Under Armour. A Division of NBCUniversal. The athletic company. Under Armour has been rolling nothing but seven's in the risky world of athletic endorsements. Shop Dwayne Johnson Clothing on the Under Armour official website. Get this delivered to your inbox, and more info about our products and services. It signed Tom Brady of the New England Patriots before he went out and won Super Bowl XLIX over the Seattle Seahawks. read more. His values and commitment to health and fitness directly align with Under Armours brand mission to make all athletes better and we look forward to working with him for many years to come.. Under Armour, Inc. 410.246.5768 [email protected] Stephanie Jones JONESWORKS 212.839.0111 [email protected] FOR IMMEDIATE RELEASE UNDER ARMOUR ANNOUNCES GLOBAL PARTNERSHIP WITH DWAYNE JOHNSON Hollywood Powerhouse and Innovative Performance Brand Strike Landmark Deal This brings his Under Armour shoes to fight-week events, weigh-ins and walkouts. Markets never sleep, and neither does Bloomberg. Select styles. Track your investments 24 hours a day, around the clock from around the world. Project Rock Dwayne "The Rock" Johnson dropped its first Project Rock collection of 2021 today with Under Armour, the Breaking Barriers Collection. Please enable JavaScript in your browsers settings to experience this websites full capabilities. His weightlifting focus has paid off with more than just muscle gains, as Baltimore-based athletic giant Under Armour announced today that it has inked a long-term partnership with the star.. According to a press release from Under Armour, Johnson's co-branded products will be tied to whatever movie he happens to be working on at the time, which opens up the door for a ton of. The. According to Business Insider, due to Dwayne Johnson's star appeal and charisma, Hollywood is willing to shell out over $20 million a film to get him to appear in it. This article talks about the highlights of this deal. GET OVER 2,000 IN NEW CUSTOMER DEALS. First up is a capsule that includes a backpack and duffel bag, but to keep it real, we're more interested to see what sort of sneakers will come from this collaboration. Twitter Now Asks Some Fired Workers to Please Come Back, Elon Musk Walks Back on Twitter Job Cuts, Blue Checks in Second Week, Billions in Capital Calls Threaten to Wreak Havoc on Global Stocks, Bonds, Twitter Fires More Than 90% of India Staff, Leaving Just a Dozen, Stocks Rally for Second Day Ahead of US Midterms: Markets Wrap. Connected Fitness program which includes the HealthBox tracker and Record app. Limited Time: 25% Off Fleece, Outerwear, and Select Styles. To celebrate the new. Dwayne "The Rock" Johnson is one of if not the biggest star on the planet right now. Gal Gadot's ads for Reebok under its "Be More Human" campaign also hit the mark, coming eighth in the ranking and scoring 92.8. Under the multifaceted deal, Dwayne "The Rock' Johnson will create products for the brand and help promote its Connected . In a recent ranking of actor endorsement deals and campaigns from Spotted, a data and research provider focused on the celebrity endorsement space, Johnson's deal with Under Armour came. Besides Brady, Curry and Spieth, other UA athletic endorsers include: ballerinaMisty Copeland, skieerLindsey Vonn, swimmer Michael Phelps and tennis starAndy Murray. Shop Now. In this Article Under Armour American Sportswear Company Rank 37 Under Armour (NYSE:UAA -5.50%) has signed The Rock to its roster of endorsers, according to a post by Johnson himself. Its our badge of honor. Stay warm & ready to put in the work. The Rock Is create a range of products across footwear, apparel and accessories." This deal's been years in the making and as you can now see it's a game changer and never been done in Hollywood. The Rock arguably has earned a huge fortune in the past few years. Dwayne "The Rock" Johnson could soon be laying the smack down on sneaker culture thanks to his partnership with Under Armour. Pietro D'aprano | Getty Images Entertainment | Getty Images, was predicted to sell more than LeBron James's Nike, AT&T and Accenture cease their involvement. Our editorial content is not influenced by any commissions we receive. IT'S OFFICIAL: Proud to announce our global partnership with @underarmour. According to a new report from celebrity research company Spotted, Johnson's Under Armour endorsement ranks the . But you don't start out on top of the world; from being evicted as a teenager, to having his pro football career cut short and left with just $7 in his pocket, Dwayne has first-hand experience of what it is like to be put in a box and told no. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. So now they just charge 750k for a spot on the ring . By providing your email, you agree to the Terms of Use and Privacy Policy. According to reports, fighters don't receive a cut of the revenue from the lucrative deal struck between the UFC and Under Armour, which owns Johnson's Project Rock collection of shoes and . The agreement will put Project Rock footwear on male and femaleUFC athletes and corner teams for fight-week events, workouts, weigh-ins and in the locker room. UA Outlet only. It . BALTIMORE, Jan. 25, 2016 /PRNewswire/ -- Under Armour ( NYSE: UA ) today announced a global partnership with the dynamic actor, producer and global superstar Dwayne "The Rock" Johnson. Even sweeter, shipping is free for UA members (free to join)! As part of this new global partnership with the . Ends 11/10. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. This PR blip hasn't affected people's perceptions of its partnership with Graham, Comenos said. But with big names can come big risks, such as the 2009 scandal involving golfer Tiger Woods' car crash and several alleged affairs, which at the time saw sponsors Gillette, Gatorade, AT&T and Accenture cease their involvement with him, and cost management company IMG $4.6 million in fees. Financial terms were not disclosed. Wrestler-turned-actor Dwayne Johnson's endorsement deal with Under Armour has been ranked as the best-matched celebrity-brand partnership in the fashion and retail sectors. Today, the Baltimore, Md.-based fitness brand shed light on its global deal with the pro-wrestler-turned actor, calling it a "long-term partnership" that will "create a range of products across footwear, apparel and accessories." Another cool component to this deal is we'll create product capsules in footwear, apparel and accessories inspired by the films I'm working on and the characters I'll play. The athletic companyannounced it has signed global superstarDwayne "The Rock" Johnson to an endorsement deal. Close. Let's roll and have some fun along the way.. #UA #DJ #IWill #BloodSweatAndRespect * Link is in my bio. Dwayne Johnson Was Made for His Under Armour Partnership.